About us

The world has changed.

Today, anyone can turn an idea into a working product in a weekend. AI and modern development platforms have removed many of the technical barriers that once stood between inspiration and execution.

But building an app isn't the same as building a business.

Most founders don't fail because they couldn't write code. They struggle because they're faced with hundreds of questions that technology can't answer.

• Is this idea commercially viable?
• Who is my customer?
• How do I validate demand before investing more time?
• Should I set up a limited company?
• How do I price my product?
• What technology is right for the long term?
• How do I attract my first customers?
• When do I seek investment?
• What should my financial model look like?
• How do I grow from a side project into a sustainable business?

That's why we built Side Founder!

For the people with brilliant ideas who are balancing careers, families and everyday life. The people who know they could build something meaningful but don't know where to start or what comes next.

Side Founder is more than another AI tool.

We help you move beyond the excitement of an idea and into the discipline of building a real business. We challenge your assumptions, test your thinking, help validate opportunities, develop business plans, build financial forecasts, shape marketing strategies, explore funding options, establish the right business structure and connect you with the tools, frameworks and expertise that accelerate growth.

Sometimes that means helping you choose the right technology. Sometimes it means telling you not to build anything yet. The best founders aren't the ones who build the fastest - they're the ones who solve the right problem. Side Founder combines AI with proven entrepreneurial thinking to become the experienced founder at your side throughout the journey. We don't simply help you create products.

We help our community create businesses.

As CTO of korTRON Group, I bring 25 years of experience as a solutions architect and engineering leader to a portfolio that spans deep technical and regulatory products.

That range is exactly why I'm here: korTRON isn't betting on one industry, it's applying the same disciplined judgment to wherever AI can genuinely carry load, whether that's regulatory compliance tooling or helping another founder mobilise their first idea.

I'm a firm believer in blending AI into the development process without losing the craft of writing good code: AI accelerates the work, but it doesn't replace the architecture decisions and attention to detail that make software maintainable at scale.

I hold our teams to consistent coding standards for the same reason: it's what lets a codebase outlive any one person who touches it, the difference between technical debt and technical leverage.

What I enjoy most isn't just solving the hard problem, it's the moment right after: explaining the root cause clearly enough that the person I'm working with actually owns the solution, not just the fix. That's the standard I hold the whole organisation to.